Welcome to the Big XII

[Lobot]

Seems to me that it might be an instant cash grab. However, in the end, profits must be shared back to the private equity group.

Here's the Athletic and an explainer. ($)

https://www.nytimes.com/athletic/5565389/2024/06/14/big-12-allstate-private-equity-sponsorship-considerations/

[Lobot]

Welcome to TuneIN radio.

https://www.sportsbusinessjournal.com/Articles/2024/07/09/big-12-audio-partnership-tunein?publicationSource=morningbuzz&issue=dd1dd336c55d4f1098ab2836b0a2c255

[GoBearcats31]

UA, ASU, CU, Utah are officially in — although I assumed this had started July 1 https://x.com/big12conference/status...A2NHZ_hNyS2mFg

[bearcatbret]

I was curious about TuneIn so here it is:
Big 12 Radio | Free Internet Radio | TuneIn

[swilsonsp4]

Excellent piece by Bill Connelly on the parity within the B12 (ESPN+, so $):

https://www.espn.com/college-football/insider/story/_/id/40700291/why-wide-open-big-12-even-wilder-ever-season

[Lobot]

A little Big XII Conference movie trailer action for you.

https://x.com/Big12Conference/status...88024779632864

[Lobot]

Great news everyone! Old Trapper has re-upped it's Big XII sponsorship deal for another season. We still have a beef jerky sponsor.

[swilsonsp4]

Great news everyone! Old Trapper has re-upped it's Big XII sponsorship deal for another season. We still have a beef jerky sponsor.

Unfortunately, the commercials feature a guy who looks like the WV mascot.

[D.A.H.]

Unfortunately, the commercials feature a guy who looks like the WV mascot.

yeah, but if he looked like ralphie from colorado, would you be wondering what its made of?

[Lobot]

yeah, but if he looked like ralphie from colorado, would you be wondering what its made of?

I mean Ralphie's actually edible? And it's not a Pop Tart either.

[Lobot]

Welcome to TuneIN radio.

https://www.sportsbusinessjournal.co...ab2836b0a2c255

Launch day has arrived.

https://big12sports.com/news/2024/8/27/general-big-12-conference-and-tunein-launch-big-12-radio-to-bring-college-sports-fans-non-stop-conference-coverage.aspx

[Lobot]

Great news everyone! Old Trapper has re-upped it's Big XII sponsorship deal for another season. We still have a beef jerky sponsor.

The Big XII has a new promo called the Old Trapper Beef of the Week which awards the Thicc Six award for big guy TDs. Can't make this up.

[Lobot]

Didn't see this coming

https://www.paramountpressexpress.com/cbs-sports/shows/college-basketball/releases/?view=110338-cbs-sports-and-big-12-expand-partnership-with-multi-year-agreement-for-additional-mens-college-basketball-games

[Lobot]

The broadcast rights mess just got more insane than before. Add TBS and TNT to the broadcast partners.

https://sports.yahoo.com/big-12-football-on-tnt-new-deal-will-feature-13-football-games-on-wbd-channels-after-settlement-135956401.html

[swilsonsp4]

The broadcast rights mess just got more insane than before. Add TBS and TNT to the broadcast partners.

https://sports.yahoo.com/big-12-foot...135956401.html

This covers only 25 games (12 football & 13 basketball), but it moves games that would've been on ESPN+ to linear sources. Also, once again, Brett Yormark cut the legs out of the competition by blocking other conferences from availing themselves of 25 slots. The deal lasts six years, aligning with the end of the B12 media contracts.