The Big East commissioner made the case Friday that football -- a presumed weak suit for the league -- doesn't have to rule the day. He insisted the basketball and a "bright football future" offer staying power -- something that ESPN or some other network will pony up big bucks for.
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"People have said, well, football seems to drive everything in conferences these days," Aresco said at a downtown luncheon set up by DePaul as sort of a welcome-to-the-league event.
"I take issue with that. That's not true. It's true in some conferences, because their basketball isn’t very good. it's just not central to what they do. Big East basketball is legendary. Big East basketball commands some of the most important markets that there are in the country. Big East basketball has a resonance, has an intensity that no other basketball has."
"I take issue with that. That's not true. It's true in some conferences, because their basketball isn’t very good. it's just not central to what they do. Big East basketball is legendary. Big East basketball commands some of the most important markets that there are in the country. Big East basketball has a resonance, has an intensity that no other basketball has."
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