Big East ... no plans to change its name

[cpawstoney]

Commissioner has different idea about Big East name change

Big East commissioner Mike Aresco. In an Associated Press report, Aresco says there are no plans for the conference to change its name.

“There’s tremendous brand equity built up in the Big East name,” Aresco said in the report.

Aresco said negotiations are expected to start soon with ESPN on a new TV deal.

http://www.bizjournals.com/cincinnat...dea-about.html

Aresco plans to keep the Big East name

Aresco shot down speculation the Big East was considering tweaking its name because of its growth to a four time-zone league. Aresco says, "There's tremendous brand equity built up in the Big East name."

Joe Bailey, the conference's former interim commissioner, had said this week the Big East was leaning toward a name change.

Aresco says there is interest from other networks in the Big East TV package, but the intention is to say with ESPN. The conference and ESPN are in the midst of a 60-day exclusive negotiating window.

http://www.wthitv.com/dpp/sports/foo...-name_95274017

Big East conference has no plans to change its name

“There is tremendous brand equity built up in the Big East name,” he said before the Temple vs. Maryland game at Lincoln Financial Field. “And as you know, … nowadays the Big 10 has 12 teams. The Big 12 has 10 teams. The fact that it is the Big East is not of concern in terms of geography. The name, though, has enormous brand equity.

“We’ve had a proud history. Thirty years of unbelievable success. So, consequently, no plans to change the name.”

http://www.philly.com/philly/blogs/o...-Maryland.html